Music Festival Ticket Registration Schemes.

Almost every music festival organisation now offers a pre-registration scheme for festival-goers interested in future ticket purchases. What are the benefits to festival-goers registering and to organisers operating these schemes and how can be they be managed to improve both efficiency and sales revenue.

Festival-goers who go online to buy tickets for their favourite festival are often confronted by a registration notice on the festival’s website. Although this can be frustrating for those who want to secure tickets for their favourite festival as early as possible for fear of missing out there can be benefits for them and organisers in participating in a ticket pre-registration scheme.

Benefits to Festival-Goers.
By pre-registering for tickets at a future event festival-goers will be safe in the knowledge that the organisers will contact them first for any early bird ticket launches. In addition, they may get the opportunity to subscribe to the festival's newsletter and announcements which will mean they will passively receive details of forthcoming dates, venues and line-ups without the need to search themselves.

Benefits to Festival Organisers.
The collection of customer data is extremely valuable to any organisation and operating a music festival ticket pre-registration scheme is an ideal way to achieve this. For any popular festival that regularly sells out the pre-registration scheme can enable more accurate financial forecasting of ticket sales revenue. The data collected can be fed into a CRM (Customer Relationship Management) system and organisers can gain a better understanding of their customer profiles enabling them to slice and dice data for targeted marketing campaigns. A huge benefit of selling the majority of tickets to those who have pre-registered is improved control over pricing and launch dates, the ability to delay ticket price announcements is increasingly important in the current economic environment.

Managing Data Collected. 
It is vital that any festival organisation which collects customer data does so appropriately by fully complying with all the requirements of GDPR (General Data Protection Regulation). It is essential to have a robust CRM system in place that is secure and flexible enough to manage big data and linked to the ability to conduct marketing campaigns. Having detailed customer data enables targeted activities and campaigns that will become more effective and efficient. Analysis of previous activity can be used to make continuous improvements in activity over time which can substantially reduce operating costs.

A pre-registration scheme is certainly the preferred route to future ticket sales for music festivals and has benefits for both festival-goers and organisers alike. Any festival organiser embarking on such a scheme must ensure that they have committed sufficient resources and financial investment in systems to operate it effectively.

For festival organisers planning their events using a software management platform like Festival Pro gives them all the functionality they need manage every aspect of their event logistics including a comprehensive ticketing module. The guys who are responsible for this software have been in the front line of event management for many years and the features are built from that experience and are performance artists themselves. The Festival Pro platform is easy to use and has comprehensive features with specific modules for managing artists, contractors, venues/stages, vendors, volunteers, sponsors, guestlists, ticketing, cashless payments and contactless ordering.

Photo by Ketut Subiyanto via Pexels

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